Twrl’s Hojicha Roasted Green Milk Tea beat out 1,100 product nominations and some 1,400 category nominations for the 2022 Expo West NEXTY Award, to place as a finalist in Best New Beverage–an incredible achievement!
Twrl Milk Tea is one of 100 finalists chosen for this natural products industry award. NEXTY showcases brands and products that prioritize both people and planet. The NEXTY Awards are given as a way to recognize the pinnacle of excellence in the natural products industry, elevating impactful brands and products that inspire a healthy, sustainable future for people and the planet.
The Best New Beverage category includes ready-to-drink (RTD) beverages, drink mixes, teas, juices and coffees.
Through the NEXTY Award, Twrl Milk Tea gains unprecedented industry exposure in the natural products industry through New Hope Network's editorial team, and unique recognition at Natural Products Expo trade shows.
NEXTY contestants undergo a rigorous selection process by the New Hope World organization. The winners of the final round is selected by a panel comprised of New Hope judges and industry experts including Annie Brown, Vice President of Development at Rodale Institute, Holly Adrien, Natural and Organic Strategy and Innovative Manager at The Kroger Co, Kuvy Ax, Owner of ROOT PR, Bill Capsalis, Executive Director of Naturally Boulder, Jessie Shafer, Registered Dietitian & Journalist of The Real Food Dietitians, and Brian Gordon, Chief Marketing Officer of Accelerate 360.
All NEXTY Awards finalists are announced online at newhope.com
The NEXTY Awards Winners announcement will take place virtually on March 2nd on the Natural Products Expo Virtual platform.
Twrl Milk Tea will be shown at the NEXTY Awards Product Showcase on-site at Expo West March 8-12, 2022.
Additionally, Twrl Milk Tea will have a booth at Expo West:
N1717 North Hall 200
- March 9: 12-6 PM
- March 10 & 11: 9AM-6PM
About Twrl Milk Tea:
Twrl Milk Tea is a delicious plant-based milk tea that is better for you. Using ethically-sourced organic fair-trade tea, climate-friendly pea milk, and nitro-infusion for a refreshingly smooth and creamy taste, Twrl is the perfect coffee alternative. With all the benefits and antioxidants of premium tea, but with only 45 calories and 6g of sugar per can, Twrl’s milk teas are a tasty treat that you can enjoy guilt-free with no jitters! Twrl Milk Tea was rated “Highly Recommended” by Bon Appetit Magazine, and is a 100% women-founded, minority-owned beverage company based in San Francisco.